YOU ARE WHAT YOU RIDE
by Ana V. Francés
You are what you ride show beautiful graphics by Romain Bourdieux and Thomas Pomarelle.
R for Romain Bourdieux
T for Thomas Pomarelle
1. Who are you?
R: Hi, I’m Romain Bourdieux aka Orthonormai. I’m actually interactive designer at Ogilvy One Paris, and I’m graduated from Paris’ Gobelins school.
T: Hi, I’m Thomas Pomarelle, a Fifth-year student at the National School of Decorative Arts of Paris.
R: We know each other since the Highscool, this is to say an old friendship.
2. How did your idea “You are what you ride” come up?
T: This is not the first time that Romain and I work together. An afternoon, on a sofa, we were looking for a new project, based on a concept, and this is where the whole Cyclemon thing came to us.
R: After a couple of beers the concept was more clear, and we were not so far from the project as it is today.
T: The importance for us was to share our passion for bike-riding with other people.
3.Where are you based and why?
T: We’re from South of France, but we’ve both been linving in Paris for 4 years now. Everything goes faster there! You can meet a lot of people in a lot of different fields, and also this is the best city in France for designers.
4. What do you enjoy most about your work?
T:The freedom of being able to work on something different on each project, and the ability to touch to several medium (motion design, print, web…)
5. What kind of bike do you ride?
R: I ride a Francesco Moser road bike, a Orlowsky lo pro, and a daily Bernard Carré. All in all I match with many types: Grand’pa, Runner or Hipster…I’m a polymorphous guy.
T: I’m using the Paris’ bike service.
R: (the fruit of a fake and a cougar)
T: But in my hometown, I use a VTT, which makes me a warrior!
6. Any future project?
R: We are actually thinking about a new collaboration with Thomas, something more ambitious, where we gonna go back to the past. Stay tuned, there will be more coming soon!
http://www.cyclemon.com/ http://www.thomaspomarelle.com/ http://cargocollective.com/orthonormai